by Mitra Sorrells
Before you develop plans for your company’s next trade show booth, consider these 19 tips on industry trends from several exhibit designers from around the United States.
Engagement
1. Exhibitors are exploring new methods to reach attendees before they hit the show floor by creating “wow” experiences at the airport beyond the monitor graphic or hanging banners. Errol Ahearn, vice president of executive administration for design at Global Experience Specialists, says: “I was waiting for my luggage, along with a few hundred others, after a long flight to Vienna. |
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